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UX/UI & brand development studio

Dostępność

Your partner in purposeful brand transformation.

We refresh identities, websites and digital products of businesses where losing a single lead costs too much.

Book a free consultation
What can we do for you?

Branding that sets you apart

Thoughtful rebranding for businesses whose current brand no longer reflects their position, quality and ambition. Build a distinctive identity, raise the value of your business and attract the clients you truly deserve!

Need Branding

SUPER* websites

Your business has a great offer — we build SUPER* websites that help you run marketing and focus on growing your business. Intuitive CMS, effective SEO and design that sells.

Want a SUPER* website

Product design support

Your SaaS product needs a refresh, but you're short on resources or expertise? We offer senior UX/UI support at a level you won't find with a freelancer — on a project basis or as a longer-term engagement.

Book a free consultation

How we work?

We operate as your external, senior brand & UX team — supporting marketing and sales with solutions that help you stand out, build credibility, and speak directly to the right audience.

We've worked on projects for large organisations (ABB, Allegro), technology brands (Zen, Seerio), and globally active teams (The Learning Lab, Sinfonietta Cracovia). That background means we can step into a complex context quickly, get to the core of the problem, and spot risks before they become expensive.

We bring that depth of experience with the flexibility of a boutique studio — scoping and pacing our work to match what you actually need right now, without the risk of budget waste or implementation chaos.See how we've helped our clients:

UX/UI Design
Design System
Marketing Design

The Learning Lab

For Swiss brand The Learning Lab — delivering LMS software and e-learning services for enterprises — we refreshed their brand identity and SaaS product, so they could effectively reach premium-segment clients and build a credible image from the very first demo.

See case study
Rebranding
Website design

Seerio

For a hospitality tech leader in the MICE industry, we designed a new brand identity, website and provided UX support for their SaaS product — helping them build credibility with a new business partner and recognition among clients in a new market.

See case study
Hero image presenting Seerio website design. Case study of follow.studio
Rebranding
SUPER* strona www
Social Media design

Sinfonietta Cracovia

For a renowned cultural institution in Cracow (PL), we refreshed their brand, website and built a cohesive, easy-to-manage system for promoting their events, supporting to grow into a globally recognised orchestra brand.

See case study
Sinfonietta Cracovia's website screenshot presented on the Concert orchestra performing with audience in a hall background
See more projects

Want to build a valuable brand?

Why invest in branding, a website or an application redesign?

Because these are tools that directly affect how your business sells. A well-designed and properly implemented brand, website or product helps you:

  • get noticed and stand out from the competition,
  • reinforce your market position and build the kind of trust that attracts and retains the right clients,
  • maintain consistency and clarity in communication, so clients more easily recognise and remember your brand.

Aesthetics are just part of the effect. A well-designed brand image is above all an investment in strategic tools that work for your visibility, reputation and sales — today and in the long term.

What services can I use?

We offer comprehensive support in brand strategy, branding, UX and website design — from initial workshops to finished, implemented solutions.

You can use a single service or a full process — tailored to your company's needs. Our main services are:

2. Designing and building SUPER* websites. We create websites from A to Z that truly work and are: Effective — aligned with your business goals, Unique — to help you stand out, Thoughtful — easy to use and optimised for SEO, AEO and conversion, Impressive — eye-catching and memorable, Scalable — ready to grow with your business.

  1. Branding that sets you apart!
    We help create a brand from scratch or refresh its identity. We offer: brand strategy, name design, logo and visual identity system, brand manual and communication support materials.
  2. Designing and building SUPER* websites.
    Tworzymy od A do Z strony, które naprawdę działają i są:
    • Skuteczne, bo dopasowane do Twoich celów biznesowych,
    • Unikalne, żeby pomóc Ci się wyróżnić,
    • Przemyślane, czyli łatwe w obsłudze i zoptymalizowane pod SEO, AEO i konwersję,
    • Efektowne, bo przyciągają uwagę i zostają w pamięci,
    • Rozwojowe, gotowe na skalowanie Twojego biznesu.
  3. Expert design support.
    Sometimes you don't need a full project right away. You can come to us for: analysis and audit of current solutions, communication or offer organisation, strategic workshops or 1:1 consultations. A good option if you're not sure yet what exactly you need, but feel that your current brand or website "isn't working as it should".
    ‍
How is working with you different from a large agency or a freelancer?

Working with a large agency, it's easy to get lost in processes and spiral costs; with a freelancer, it's hard to expect the full range of skills and the comfort of ongoing collaboration.

We combine the strategic approach of an agency with the flexibility and personal commitment of a small, experienced team. You work directly with seniors — no middlemen, unclear briefs or off-the-shelf solutions. This gives you confidence that your project is polished and consistent at every stage.

Will a brand refresh disrupt my team's day-to-day work

Not at all. We work as a nimble extension of your team, not an additional operational burden. We design and implement in a way that keeps UX and branding changes smooth, paced to your current capacity and priorities — so your development, marketing and sales teams can keep doing what they need to do without interruption.

Do you use artificial intelligence?

Yes, we keep up with the latest developments and use AI in a thoughtful and strategic way — as a tool that supports our process, not one that replaces creativity. It helps us analyse content, research competitors, generate communication variants and optimise projects for SEO and AEO (Answer Engine Optimization). This lets us work faster and more precisely, and offer you solutions better tailored to your needs and possibilities.

About us

We bring a fresh outside perspective and senior-level support to teams that don't have the bandwidth to see what's holding them back. We help close the gap between where your business is today and where it's capable of being.

More about the studio
“They have a strong sense of aesthetics and a deep understanding of individual client needs. Their careful research and sharp eye for international trends deliver tailored and visually stunning websites”
Avatar, zdjęcie profilowe klienta follow.studio.
Agata Grabowiecka
Director, Sinfonietta Cracovia
„They form a cohesive team, combining creativity and technical skills that keep our UX/UI initiatives moving forward. Their expertise and innovative approach have made a significant contribution to our recent projects."
Avatar, zdjęcie profilowe klienta follow.studio.
Pascal Willoughby-Petit
CEO, The Learning LAB
„follow.studio combines a unique blend of empathy, sensitivity, professionalism and the ability to solve complex problems in a very creative way — they were our dream team, helping us begin a new chapter in our communications.”
Avatar, zdjęcie profilowe klienta follow.studio.
Krzysztof Siwoń
PR Manager, Sinfonietta Cracovia

Small team — big capabilities.

We combine the rigour of corporate-scale experience with the agility of a boutique studio. We diagnose friction in communication and UX, implement only what genuinely supports sales, and structure our work into stages that are realistic to deliver.

The result is the confidence that comes from working with people who've done this at a senior level for B2B and SaaS leaders — without the risk of chaos or a misplaced investment.

Julek Peszko
Head of Branding — takes care of brand image, consistency and effective communication
Zofia Rusinowska Peszko
Head of UX — takes care of user experience, accessibility and intuitive interfaces
Ula Bukalska
Design Ops — takes care of our clients, efficient collaboration and keeping projects on track.

We gained our experience at:

ABB logo
Allegro logo
ZEN app logo
IBRA Instytut Brandingowy logo
Stepwise logo

Our selected clients:

Logo of Sinfonietta Cracovia
Karaoke Spot text logo in bold black font on white background.
The Learning Lab LMS logo
YETI ski club wordmark logo.
Klub Spotkan Poczta Glowna logo

Stand out from the crowd!

Your brand finally deserves the right setting. Book a free 30-minute meeting and see how we can help you stand out.

Book a free consultation

follow.studio

UX & Brand development studio
follow.studio sp. z o.o.
Kraków, PL
NIP: PL 6772512513
KRS: 00001113738
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