follow.studio senior ux/ui & brand development team.
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We know how much a well-considered design investment can move the needle for a growing business. That's why we work with companies whose brand has stopped pulling its weight, helping them identify the real problem and put the right solutions in place, so they can move forward again.

Why us?

Design that works.

Regardless of whether we're refreshing a brand, a SaaS product, or sales materials — the measure of success isn't whether the project looks good, but whether it helps you sell, build trust, and convince the right audience. Aesthetics is a tool, not a goal.

A fresh, holistic outside perspective.

When you've been working with the same product or brand for years, certain things stop being visible. We look more broadly — through the eyes of your market and your audience: we see what an internal team doesn't notice, or simply can't. We combine brand and UX thinking within a single project, which allows us to treat your brand, website and product as one coherent system.

We care about your independence.

From the first meeting, we work alongside the people who will use the delivered solutions day to day. Every project ends with training and pilot support — until your team is working independently and with full confidence. We only propose ongoing collaboration when it genuinely makes sense for your business. Our goal is for you not to need us for everyday work once the project is done.

A process that works in your favour. From start to finish.

Our case studiesLet's talk

An introductory conversation

A 30-minute call where you tell us about your company's situation and what you need, and we tell you directly whether and how we can help. No pitch, no pressure, no commitment.

Clarity: diagnosis first

We analyse your brand ecosystem, your clients' buying journey, and your sales process. We identify what's actually blocking trust, conversion, or growth. Together we build an Action Plan whose execution will help drive sales effectively, and whose implementation will allow your business to operate from a stable foundation.

Action: closing the gap

We design (or design and implement) the solutions that will address the positioning gap and get sales moving. Sometimes that's a website redesign, sometimes it's a refresh of key SaaS product screens, sometimes it's sales materials that help close the contract.

Autonomy: your team takes the wheel

We close every project with training and pilot support. The goal is your full independence, not reliance on the studio. We only continue the collaboration if it genuinely makes sense for your business.

We follow your needs.

We're not a creative agency, and we're not a freelancer. We're a partner who understands that a redesign should support sales, not win awards. We've worked on projects across fintech, MICE, EdTech, marketplace and culture — which means we get up to speed quickly in complex contexts and catch risks before they become expensive.

Julek Peszko
Head of Branding — takes care of brand image, consistency and effective communication
Zofia Rusinowska Peszko
Head of UX — takes care of user experience, accessibility and intuitive interfaces
Ula Bukalska
Design Ops — takes care of our clients, efficient collaboration and keeping projects on track.

We gained our experience at:

ABB logo
Allegro logo
ZEN app logo
IBRA Instytut Brandingowy logo
Stepwise logo

Our selected clients:

Logo of Sinfonietta Cracovia
Karaoke Spot text logo in bold black font on white background.
The Learning Lab LMS logo
YETI ski club wordmark logo.
Klub Spotkan Poczta Glowna logo

About us

The follow.studio team is made up of UX and branding experts. We follow your needs — combining corporate experience with the agility of freelance to deliver results that exceed your expectations!

Contact us
“They have a strong sense of aesthetics and a deep understanding of individual client needs. Their careful research and sharp eye for international trends deliver tailored and visually stunning websites”
Avatar, zdjęcie profilowe klienta follow.studio.
Agata Grabowiecka
Director, Sinfonietta Cracovia
„They form a cohesive team, combining creativity and technical skills that keep our UX/UI initiatives moving forward. Their expertise and innovative approach have made a significant contribution to our recent projects."
Avatar, zdjęcie profilowe klienta follow.studio.
Pascal Willoughby-Petit
CEO, The Learning LAB
„follow.studio combines a unique blend of empathy, sensitivity, professionalism and the ability to solve complex problems in a very creative way — they were our dream team, helping us begin a new chapter in our communications.”
Avatar, zdjęcie profilowe klienta follow.studio.
Krzysztof Siwoń
PR Manager, Sinfonietta Cracovia

Stand out from the crowd!

Your brand finally deserves the right setting. Book a free 30-minute meeting and see how we can help you stand out.

Book a free consultation

follow.studio

UX & Brand development studio
follow.studio sp. z o.o.
Kraków, PL
NIP: PL 6772512513
KRS: 00001113738
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Tell us about your needs

Once we receive your message, we will get back to you with a meeting proposal or a preliminary offer, depending on your needs. We usually respond within 1–2 working days.

Thank You
We are reviewing your responses and will get back to you as soon as possible!

If you have any additional questions or issues that need clarification in the meantime, please feel free to contact us at hello@follow.studio.

Have a lovely day!
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