The Learning Lab
We crafted a new look and feel of the LMS application for the Swiss brand The Learning Lab to ensure it can effectively reach premium customers and build a credible brand image.
Project background
The LearningLab (TLL) team approached us in 2023 seeking expert UX/UI design support. The company planned to reach new customers in the premium segment, but its existing brand and product – an LMS application for managing educational content – did not yet support this ambition. It was essential to create a strong first impression and refine the user experience to meet the high expectations of this new target audience.
Challange
The app refresh and development project was carried out on a live product that had been operating on the market for several years and already had an established user base. Changes therefore had to be introduced gradually – in a way that would not disrupt the day-to-day work of existing customers, while at the same time meeting the expectations of a new premium-segment audience.
New users expected a higher standard of experience, both visually and functionally. The key challenge was to balance product growth with stability and continuity of the existing user experience.
Audit and Action plan
We began the project with an audit of the existing product and a series of workshops. This allowed us to identify its strengths, limitations, and areas requiring the most urgent improvement. Initially, we focused on addressing the most pressing issues to quickly improve usability and the overall user experience.
The audit helped us map out which elements required immediate attention and which could deliver tangible business results in a short time. Based on these insights, we worked closely with the TLL team to develop a clear roadmap — defining scope, priorities, and next steps.
Given the client’s needs, we planned our work along two parallel tracks:
- we continuously redesigned key application features, gradually improving the quality of the user experience,
- at the same time, we developed a design system that enabled faster design work and ensured a consistent, scalable, and predictable product experience.
A design system and process that works
TLL’s business plan focused on serving corporate clients, particularly within the fashion & retail sector. In response, we created a design system that allows the application to be adapted to different client brands, while maintaining a consistent and clear user experience. This approach made it possible to address individual corporate needs without losing control over the overall interface.
The design system became a shared point of reference for the team — improving communication, shortening design cycles, and eliminating inconsistencies that had previously existed between different screens of the application.
At the same time, beyond work on the UI itself, we proposed improvements to the design process, which significantly accelerated the delivery of effective solutions. These included strengthening the research phase and improving collaboration and communication with the development team. As a result, design decisions became more accurate, and implementations faster and more resilient to errors.
Design that has an impact
The primary goal set by the TLL team was to refresh the product’s look and feel in a way that would actively support trust-building and meet the expectations of demanding premium-segment customers. The design was not meant to be purely aesthetic – it was intended to reinforce the sales team’s efforts by providing a consistent and credible product experience.
We focused on clarity and user comfort as the foundation of the design. Clean layouts with a clear content structure were introduced, alongside a reworked information architecture and navigation. The previous top-bar navigation no longer supported the growing number of functionalities, so it was reorganized to better reflect real user needs. In addition, a consistent section layout across different page types, complemented by breadcrumbs, significantly improved orientation and day-to-day usability.
At the same time, we paid close attention to the details that play a key role in perceived trust: well-balanced use of negative space, a refined and consistent color palette, and a clear visual hierarchy of the most important interface elements – including the structure of CTA buttons. Research on digital product credibility shows that these factors have a decisive impact on first impressions and on whether a product is perceived as professional and trustworthy.
As a result, the product gained coherence, elegance, and visual clarity – qualities that help establish trust from the very first interaction and translate directly into real business impact.
Brand and communication support
Alongside product development, we supported TLL in the area of brand communication and marketing activities. Our work included:
- refining the offer and sales materials,
- refreshing the approach to product videos,
- organizing elements of the visual identity – including a subtle logo refresh, typographic hierarchy, and color palette.
Our goal was to strengthen consistency between how the product works and how it is presented and sold.
Long-term cooperation and tangible results
Within the first few months of collaboration, TLL began successfully reaching new clients in the premium segment and achieving its business goals. At the same time, there was a noticeable improvement in the perception of the product, its communication, and the overall consistency of the user experience.
The collaboration has continued uninterrupted for over three years and is still evolving – we continue to work together on new features and challenges, supporting the ongoing growth of the product.
Stand out from the crowd!
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