Seerio
Our team designed a new visual identity for Seerio to boost trust in their product, streamline communication, and help the company proudly expand into new markets in the MICE industry.
Project background
Our client from the MICE (Meetings, Incentives, Conferences, Exhibitions) industry developed a platform for analyzing and managing event spaces in hotel facilities. Since they were planning to enter new markets, they needed a credible and distinctive brand that would appeal to both current and future customers.
As part of our cooperation with the moonite.co agency, we advised the team on the rebranding process and designed a new visual identity for Seerio (a logo for the new name with a consistent visual concept: selection of fonts, colors, and photos). We also created a website design and assisted in the redesign process of their digital product.
Key needs
- refreshing the brand image to support positioning among new customers, while ensuring continuity of communication with existing customers.
- designing a visual system that supports a perception of professionalism and emphasizes values such as trust, transparency, and cooperation.
- A logo and graphic elements that convey the idea: “see more = make better decisions.”
Strategy-based branding
The visual concept refers to the new brand name – Seerio, inspired by the English word seer (a person who can see the future, a prophet). This is a direct reference to the main function of the application, which enables the analysis of past data and the forecasting of customer behavior trends to support better business decisions in the events and meetings industry.
The designed logo combines the letter “S” (the brand's initial) and two arrow symbols visible in negative, pointing left and right — symbolizing the past and the future, according to the point of view and composition. The logomark enclosed in a rounded shape makes the application easily recognizable on mobile devices, while at the same time referring to the color scheme of the previous product (Demand Outlook by Z—Factor), which was important for existing customers.
A Design that inspires trust
The arrow theme was also used in visual materials and narrative layers, including photo and multimedia presentations. Those materials feature customers who feel more confident and operate more effectively thanks to Seerio's support. Depending on the context, the meaning of arrows can indicate reviewing past events, predicting trends, or comparing data.
With a product based on data sharing in mind, our goal was to build a brand that inspires trust and supports transparent cooperation. To reinforce the impression of innovation and credibility, we used a clean layout with plenty of negative (whitespace) and legible typography (the geometric yet human Satoshi font), as well as contrasting colors with a strong accent of Seerio Blue. At the same time photography and video style emphasize the positive impact of the product on user productivity — focusing on presenting their satisfaction rather than the tool itself.
As part of the overall collaboration, we also designed an SAAS-oriented website that clearly communicates Seerio's offering, builds brand awareness, and supports sales activities. We also carried out UX/UI work for the application itself.
Project outcome
The new visual identity has enabled the Seerio brand to:
– move away from being a niche product and gain a stronger market position,
– maintain communication continuity with existing customers,
– and support the expansion of the product into new markets and target groups.
The client's team received not only a new look&feel, yet a complete visual language that evolves along with the product.
Stand out from the crowd!
Your brand deserves the right setting. Make an appointment and see how a refined image can increase the perceived value of your business.